Frequently Asked Questions

A brand guide is your tourism business's visual and messaging rulebook. It ensures everyone in your team presents your safari lodge, guest house, or tour company consistently, which builds trust with guests and makes you look more professional.

You need one because inconsistent branding confuses potential guests and makes you look unprofessional, leading to lost bookings. Studies show 64% of travelers choose accommodations based on brand consistency.

This tool is specifically designed for South African tourism businesses including:

• Safari lodges and game reserves
• Guest houses and B&Bs
• Boutique hotels
• Adventure tour operators
• Wine farms with accommodation
• Backpackers and hostels
• Cultural experience providers

If you host guests in South Africa and want to present a professional, consistent image, this tool is perfect for you.

The DIY option typically takes 45-90 minutes of focused time. You'll answer guided questions about your tourism business, upload your logo, and our system generates your professional brand guide.

With our guided call option (R497), we complete everything together in a 30-minute video call. The done-for-you service (R2,997) requires just a brief interview.

Yes! Your progress is automatically saved as you work. You can close your browser and return anytime to continue where you left off. This is perfect if you get interrupted or need to gather more information about your tourism business.

You'll need:

• Your logo file (PNG or JPG format)
• Any existing brand colors you use
• Examples of your current marketing materials (optional)
• A clear idea of your target guests (families, couples, adventure seekers, etc.)
• Your unique value proposition (what makes you special)

Don't worry if you don't have everything - our guided questions help you figure out what you need.

Yes! The DIY option is completely free with no hidden costs. You get the full brand guide creation tool, all templates, and email support at no charge.

We offer paid options for those who want guided help (R497) or done-for-you service (R2,997), but the DIY tool gives you everything you need to create a professional brand guide yourself.

DIY (Free): You work through the process yourself with our guided tool. Perfect if you have time and enjoy working independently.

Guided Call (R497): We do it together on a 30-minute video call. Great if you want expert guidance and to get it done quickly.

Done For You (R2,997): We interview you and create everything. Ideal if you're too busy or prefer professional copywriting.

Absolutely! Many users start with the DIY option and upgrade if they get stuck or decide they want professional help. Your work is saved, so you won't lose any progress when upgrading.

Your tourism brand guide is delivered as a professional PDF document that you can:

• Download and save
• Print for your team
• Email to designers and agencies
• Access online anytime

The PDF includes all your brand elements, guidelines, templates, and examples in an easy-to-use format.

No design skills needed! Our tool is built for tourism business owners, not designers. You just answer questions in plain language and upload your logo - we handle all the design work.

You only need a web browser. No special software required.

Yes! You can always log back in to make updates or create a new version. Your brand guide should evolve with your business, and our tool makes it easy to keep it current.

Traditional branding agencies charge R15,000-R50,000 and take weeks or months. Our tool gives you professional results in 90 minutes for a fraction of the cost.

The main differences:

• Speed: 90 minutes vs weeks/months
• Cost: Free-R2,997 vs R15,000+
• Control: You're involved throughout
• Flexibility: Update anytime yourself